This is
too good a story to miss, especially for Mid-Southerners...
Now. . . here's where the saga gets cool.
I delved into Toddle House history. It turns out that the guy who built the Toddle Houses from nothing into a mid-century middle-American treasure was a fellow named Fred Smith. He had owned a bus company, had sold it, and had devoted his business acumen to the Toddle Houses. He died in the 1940s, leaving a 4-year-old son fatherless.
The boy, also named Fred, went to college, joined the Marines, served two tours of duty in Vietnam, then came home and, like his dad had done, decided to start a company. It was based on an idea he had dreamed up while in school. It had nothing to do with the restaurant business.
It was a little firm called Federal Express.
As they say, read the whole thing.
No comments:
Post a Comment