Their 15 minutes is almost gone but before they slip into obscurity (or until they show up on another reality show) it might be prudent to point out that balloon boy's dad, a man described as a meteorologist (he's not) and inventor, was a former business partner of another weather guy named Scott Stevens.
And who is Scott Stevens? Well, this was Mr. Stevens before he became interested in chemtrails, aliens and EMP weapons controlling the weather. Here he is now. This same guy told ABC News "I didn't want to be a part of that" in reference to Heene's crazy ways.
From this it sounds like he wants to be the Steve Irwin of science. Funny though, nowhere in that story did it prove the Friday episode was planned--the writer didn't even know it was about to occur.