"As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said Gillette, a division of Procter & Gamble.So yeah, they're actually supporting Tiger by canning him! Imagine the board meeting where this eureka defensive marketing strategy was concocted. Not only deceptively brilliant, but now they're out ahead of the other sponsors by laying claim to the defense so nobody else can use it. Let's hear it for good ole fashioned American ingenuity.
Saturday, December 12, 2009
Gotta hand it to Gillette regards their handling of their ballooning sponsorship problem with Tiger Woods: