Saturday, December 12, 2009

Brilliant!

Gotta hand it to Gillette regards their handling of their ballooning sponsorship problem with Tiger Woods:
"As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said Gillette, a division of Procter & Gamble.
So yeah, they're actually supporting Tiger by canning him! Imagine the board meeting where this eureka defensive marketing strategy was concocted. Not only deceptively brilliant, but now they're out ahead of the other sponsors by laying claim to the defense so nobody else can use it. Let's hear it for good ole fashioned American ingenuity.

2 comments:

Debbie said...

Gillette shaved Tiger... That was one headline.

Tiger Woods is so far ahead of other golfers, he is the draw for tournaments, for TV, for sponsors. With him gone, it will give others a chance to win, which is a good thing. But it the viewership of the tournaments will drop, advertising money will drop.

I figure by the time Tiger comes back, and he will, they will be falling all over him.

He will reinvent himself and be back on top (in golf and otherwise...) in no time. Wife will stay because of the money.

Debbie
Right Truth
http://www.righttruth.typepad.com

A.C. McCloud said...

I'm figuring it will occur in April, at the Masters.