Some do care. Who are they? Human Events says "they" might be Van Jones, once a self-described communist and now special advisor to president Barack Obama. One of his old groups, "Color of Change", is behind the boycott on racial grounds and the HE insinuation seems to be that Jones might be pulling a few strings backstage. That would be huge... but hardly surprising coming from a White House that recently asked people to snitch out their neighbors' emails.
Still, it's hard to say whether the sponsors are bailing due to pressure from groups like CoC or because of Beck himself. Shouldn't ratings tell the true story?
Beck's from July 27, 2009:
5PM – P2+ (25-54) (35-64)Beck's from August 13, 2009:
Glenn Beck– 2,275,000 viewers (601,000) (1,050,000)
Situation Room—826,000 viewers (155,000) (292,000)
Hardball w/ Chris Matthews—497,000 viewers (104,000) (192,000)
Fast Money—260,000 viewers (77,000) (122,000)
Prime News–166,000 viewers (a scratch w/ 46,000) (91,000)
5PM – P2+ (25-54) (35-64)Looks like they've gone up in the past two weeks. So they're bailing based on a little known entity like C0C without some kind of stronger leverage behind it? Who knows. Surely the mainstream press will be all over it soon.
Glenn Beck– 2,411,000 viewers (662,000) (1,197,000)
Situation Room—770,000 viewers (157,000) (298,000)
Hardball w/ Chris Matthews—425,000 viewers (108,000) (235,000)
Fast Money—230,000 viewers (a scratch w/ 47,000) (98,000)
Prime News–359,000 viewers (185,000) (226,000)