Friday, August 14, 2009

Keeping Up with Jones

Although he's funny in spurts Glenn Beck is not really my cup of tea. Compared to the self-important dolt who pompously picks the best and worst persons in the world every night he's rather tame even if he drifts off the rails at times. But who cares? Just turn the channel.

Some do care. Who are they? Human Events says "they" might be Van Jones, once a self-described communist and now special advisor to president Barack Obama. One of his old groups, "Color of Change", is behind the boycott on racial grounds and the HE insinuation seems to be that Jones might be pulling a few strings backstage. That would be huge... but hardly surprising coming from a White House that recently asked people to snitch out their neighbors' emails.

Still, it's hard to say whether the sponsors are bailing due to pressure from groups like CoC or because of Beck himself. Shouldn't ratings tell the true story?

Beck's from July 27, 2009:
5PM – P2+ (25-54) (35-64)
Glenn Beck– 2,275,000 viewers (601,000) (1,050,000)
Situation Room—826,000 viewers (155,000) (292,000)
Hardball w/ Chris Matthews—497,000 viewers (104,000) (192,000)
Fast Money—260,000 viewers (77,000) (122,000)
Prime News–166,000 viewers (a scratch w/ 46,000) (91,000)
Beck's from August 13, 2009:
5PM – P2+ (25-54) (35-64)
Glenn Beck– 2,411,000 viewers (662,000) (1,197,000)
Situation Room—770,000 viewers (157,000) (298,000)
Hardball w/ Chris Matthews—425,000 viewers (108,000) (235,000)
Fast Money—230,000 viewers (a scratch w/ 47,000) (98,000)
Prime News–359,000 viewers (185,000) (226,000)
Looks like they've gone up in the past two weeks. So they're bailing based on a little known entity like C0C without some kind of stronger leverage behind it? Who knows. Surely the mainstream press will be all over it soon.

2 comments:

LASunsett said...

I wonder when people in Beck's corner will stand up and boycott sponsors of MSNBC's hate saturated hosts like Matthews, Schultz, Olbermann, Maddow. These four push the envelope in so many ways, much worse than Beck. They have no viewers, yet they still have sponsors.

A.C. McCloud said...

All part of the PC pressure of this White House. Unprecedented.